Move It or Lose It: Logo

While editing the television show Move It or Lose It, I was asked to create a logo that would act as a bumper between segments, as lower thirds, and any other additions that were needed.

I went through many levels of research, looking for what is currently available and used in exercise programmes, as well as, maintaining a fresh look to a television show that was moving from standard definition to full high definition.

These were the designs that I came up with, showing what it would look like on a bright and dark background.

Ultimately, the first logo was selected, and in hindsight is definitely the best choice – especially for animation.