Recently I was asked to make some lower thirds for a television show called 1700.
There were in total 14 different types of lower thirds that needed to be made, and I thought it’d be a really fun project considering the entire show was being revamped to take a new artistic direction.
This project also gave me the first opportunity to use the Lovelo font (which you can find here).
Here are the lower third iterations from each version:
My first idea came to maintain the colour scheme that the designers were aiming to take the show. I am a strong believer of simple colour schemes and minimising the scheme to around five colours. This allows branding to flourish through and repetition to make a strong impact. However, the only colours I received were from the logo itself – orange and bubblegum blue. I ran with it, and then realised it is a little overkill.
So changing the colour to shades of grey (tinted into the blue) allowed me to use white as the font colour. Also made the logo pop a little more, while not altering the overall colour scheme the show was going to have.
Just a minor change that the producers wanted to change.
Cleaning up, straightening some shapes, and fixing the font aliasing.
This is the final product in full PNG format. Unfortunately the web doesn’t show the transparency as it would in Photoshop and if there is a different image below. Also it is altered to match the pixel dimensions of the television show (with the embedded pixel aspect ratio).